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MILESTONE OF GANO EXCEL
It Began 1983
32 Years Ago
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Mr. Leow Soon Seng began his research on the Ganoderma lucidum tissue cultivation process.
Established Gano Excel in Malaysia
1995
Mr. Leow Soon Seng established Gano Excel in Malaysia, a wellness company committed to producing and marketing of high premium quality Ganoderma lucidum immunology products.
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Awarded
1996
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Awarded the Good Manufacturing Practice (GMP) Certificate by the Ministry of Health, Malaysia.
Issued with HALAL certification for its products by the Department of Islamic Development Malaysia (JAKIM).
Launched its innovative Ganoderma & Excellium food supplement capsule products in Malaysia.
Successfully commercialized its new Mycelium-based brand-EXCELLIUM-for the global market.
Gano Café
1997
Invented the world's first 3-in-1 Coffee enriched with Ganoderma lucidum extract called Gano Café
Expanded its business operations to Thailand.
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Expanded
1998
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Expanded its business operations to the Philippine
Developed Products
1999
Developed and launched Gano Garcinia, a food supplement product that combined with Ganoderma lucidum, Garcinia atroviridis (a tropical fruit) and Tamarindus indica (a tropical plant).
Developed and launched Gano Sakanno, a food supplement product that combined with Ganoderma lucidum and Tongkat Ali or Eurycoma Longifolia Jack, originated from Malaysia.
Developed and launched Gano Soap, the world's first personal care product added with Ganoderma lucidum.
Expanded its business operations to Laos.
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Developed Products
2000
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Developed and launched Gano Fresh, the world's first toothpaste product with Ganoderma lucidum.
Expanded its business operations to Myanmar.
Further Expanded
2001
Further expanded its Ganoderma plantation in Malaysia to support the expansion of its international operations. Consolidating its position as the owner of the world's largest Ganoderma lucidum plantation.
Introduced a new range of beverages including, Ganocafe Mocha and Gano Schokolade infused with Ganoderma lucidum as part of its product diversification strategy.
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Products Expanded
2002
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Launched Rooibos tea infused with Ganoderma lucidum as part of its innovative product development process.
Launched an additional two new coffee series - Ganocafe Ginseng Tongkat Ali and Ganocafe Classic - to cater for the growing market demand.
Became the first Asian network marketing company to enter the US market.
Products Expanded
2003
Developed and launched Gano C'real Spirulina a new cereal brand with Ganoderma lucidum as part of its product diversification strategy, catered to the consumers' change of eating habits globally.
Expanded its business operations to India.
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Member of the Federation
2004
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Became a member of the Federation of Manufacturers Malaysia (FMM).
Rated the "Best Newcomer in Network Marketing" by the Network Marketing Business Journal of America.
Expanded its business operations to Australia, New Zealand, Bangladesh, Canada, and also Gulf Cooperation Council (GCC) countries, including Saudi Arabia, Qatar, UAE, Oman, Bahrain, Kuwait, Yemen.
Continued to innovate its existing products by adding a creamier flavour to Ganocafe Ginseng Tongkat Ali and rebranding it as Gano Supreno, catered for different market segmentation.
Obtained ISO
2005
Obtained ISO 9001:2000 accreditation.
Obtained the therapeutic Goods Administrarion (TGA) from the Australian Regulator for the Ganoderma and Excellium food supplements prior to their Australian launch.
Expanded its business operations to Hong Kong and Singapore.
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Eight-Storey in Bangkok
2006
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Acquired an eight-storey building in Bangkok as part of the company's expansion in Thailand.
Expanded its business operations to Mongolia and the European Union.
Introduced two new food supplement products - Royal Excellium and Spirograss.
Introduced two new food supplement series under the Noble Garden (NG) banner, including, NG Pearl Feminine and NG Beau Klenz.
Further diversified the personal care product line with the introduction of Gano Transparent Soap added with Ganoderma lucidum.
Completed Construction
2007
Completed the new RM20 milion construction of a world-class manufacturing plant with GMP certification in Kedah, Malaysia.
Launched a new product: Eternity Cordyceps
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Gold Series
2008
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Developed and launched the 100% water-soluble essence Gold series food supplement products, named, Reishi Gold, Excellium Gold and Cordy Gold to the market.
Developed and implemented an E-Commerce Network Marketing system in Malaysia with i-series food supplement products - i gano, i excellium, i garcino and i sakanno.
Expanded its business operations to Turkey and Uzbekistan.
Expanded
2009
Expanded its business operations to Kazakhstan, Ukraine and South and Central America.
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Strengthened the R&D department
2010
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Strengthened the R&D department through investment in new high technology equipment and the appointment of an experienced team of professionals to ensure the production of high quality products.
Launched a new Noble Garden (NG) range of beverages and supplements for the European market, including, NG GanoKoppe 3-in-1, NG Gano Black Koppe, NG Gano Mocha, NG C'real, NG Brown Romance, NG Ganoderma and NG Excellium.
Expanded its business operations to Taiwan, Latvia and Russia.
Expanded
2011
Expanded its business operations to Belarus.
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Obtained GMP
2012
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Obtained GMP certification for the cosmetic manufacturing plant.
Developed and launched a new coffee series called Ganocafe Hazelnut Coffee enriched with hazelnut and Ganoderma lucidum extract.
Developed and launched a new cosmetic series of beverages called BellaGene, a collagen drink formulated with strawberry juice to enhance the skin's natural beauty.
Expanded its business operations to Tajikistan.
Certification
2013
Obtained the food safety (MeSTI) certification from the Ministry of Health Malaysia.
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Luvoco Brand Launched
2014
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A breakthrough in the coffee capsule industry with its new "LUVOCO" brand - the world's first gourmet coffee capsule enriched with 100% water-soluble Ganoderma lucidum extract.
Expanded its business operations to Azerbaijan, Cambodia, China, and Kyrgyzstan.
"Be Empowered & Be Excellent"
2015
Expanded its business operations to South Korea, Vietnam and Indonesia.
Obtained the Hazard Analysis Critical Control Point (HACCP) certification.
Began work on the World's First Gano Discovery Centre, when completed, allows visitors to explore the Ganoderma world of Gano Excel.
Hosted the Gano Excel Global Convention at the Putrajaya International Convention Center (PICC) on 30th September 2015 in conjunction with its 20th Anniversary. The theme of the event was
"Be Empowered & Be Excellent"
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Escelente Brand Launched
2016
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Developed and launched Escelente series of products called Escelente Café 3 en 1, Escelente Gano Rooibos Thé, Escelente Boisson Chocolateé, Escelente Café Noir, Escelente Excellium Gold and Escelente Reishi Gold.
Developed and launched Ganocordy, Luvoco Home Machine with 3 different flavours of Luvoco Capsules (7Gm) - Amoroso, Raffinato, Classico in Turkey.
Expanded its business operation to Ecuador.
Luvoco Expanded
2017
Launched Luvoco Home coffee machine with 3 different Luvoco capsules. Amoroso, Raffinato, Classico in Mongolia.
Launched Luvoco Home coffee machine with 3 different Luvoco capsules. Amoroso, Raffinato, Classico in Romania.
Expanded its business operation to Guatemala.
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Leadership for Tomorrow
2018
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Developed and launched the Professional Commercial Luvoco Machine & Luvoco Capsules (12gm) - Raffinato in Turkey.
The 1st MLM company to launch the Luvoco Coffee Franchise Business Concept in Turkey.
Developed and launched Ganolicious Kopire Gano 3 in 1.
Mr. Leow Soon Seng was appointed as an ambassador of the Vatican.
Expanded its business operation to Bolivia.
Hosted the Gano Excel Leadership Summit at Grand Hyatt, Bali, Indonesia on the 21st - 26th October 2018. The theme of the event was “Leadership for Tomorrow.
Empowering Success, Envisioning Future
2019
Developed and launched Reishi gold and Excellium gold products in Turkey.
Developed and launched Supreno Premium Coffee in Romania and Hungary.
Developed and launched the G’BEAUTE Gano Hand & Body Lotion and G’BEAUTE Gano Shampoo & Conditioner 2 in 1 in Mongolia.
Celebrated the 10th year anniversary of Gano Excel Turkiye with a theme: Empowering Success, Envisioning Future.
The 1st MLM company to launch the Luvoco Coffee Franchise Business Concept in Saudi Arabia.
Developed and launched Luvoco Raffinato Truffle.
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Chinese Role Model
2020
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Developed and launched Gano plus and O’leaf Cool Tea Latte.
Mr. Leow Soon Seng was awarded by the China government three global awards. Chinese Role Model 2019 Jinding Awards; Chinese Role Model 2019 Outstanding Contribution Awards and Special Contributor Awards for the 70th Anniversary of the Foundation of the People’s Republic of China.
Hosted the Gano Excel Virtual Launching Event on the 7th November 2020 in conjunction with its 25th Anniversary..
Piel8Brillo Brand Launched
2021
Developed and launched personal care products - Piel8Brillo Shampoo, Piel8Brillo Conditioner and Piel8Brillo Body scrub for Colombia.
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Leading Beyond Excellence
2022
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Developed and launched no sugar-added product Rico Series ie.
GanoRico CerealRico, GanoRico LatteRico, GanoRico MochaRico and GanoRico ShokoRico in the South and North America market.
Truffle products with no sugar added were developed in Chile - Ganocafe LatteRico Truffle, Ganocafe ClassiRico Truffle and Ganocafe ShokoRico TRuffle.
New formulated anti-aging product - Reskine Collagen Drink was developed and launched in China.
Expanded in-house laboratory facility.
Hosted Gano Excel Leadership Summit of the Americas in the Bahamas on the 4th-9th June 2020. The theme of the event was “Leading Beyond Excellence”.
28th Anniversary - “Great as One”
2023
Reskine Collagen Drink product launched in the US, Colombia, Uzbekistan.
Pioir Ganoderma Coffee 3 in 1, Pioir Ganoderma Chocolate Drink and Pioir Ganoderma Black Coffee were launched in Honduras.
Luvoco Coffee series and Luvoco coffee machine launched in Colombia.
Developed and launched Cosmetic products - G’Beaute Face Mist, G’Beaute Shampoo, Conditioner and Body Scrub in Turkey.
No sugar added products - namely Ganocafe LatteRetto, Ganocafe MochaRetto, Ganocafe Chocoretto, were then further launched in Turkey.
Developed and launched new breakthrough coffee - Cold brew coffee
Expanded its business operations to Chile and Honduras.
Hosted the Gano Excel 2nd Global Achiever Convention in Setia City Convention Centre (SCCC) on 16th September 2023 in conjunction with its 28th Anniversary. The theme of the event was “Great as One”.
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